Choosing packaging that is just "good enough" is a costly compromise. In today's competitive landscape, your packaging is more than a protective layer: it’s your customer's first physical interaction with your brand, a vital tool for logistical efficiency, and a key factor in product protection. Stop wasting valuable hours sifting through standardized options that fail to meet your specific needs and start planning your packaging through strategic design. This solution ensures the product is perfectly engineered for performance, protection, and promotion.
Design is Your Strategic Advantage
When you partner with a packaging provider that offers a strategic design solution, you benefit from a process centered on holistic, customized design. This is why design matters:
- It Protects Your Investment: Packaging failures lead to damaged goods and lost revenue. Expert structural design minimizes material waste while maximizing product security during transit.
- It Elevates Your Brand: The structural form and graphic presentation must align with your brand identity. Having custom design ensures your packaging stands out on the shelf or arrives with a superior unboxing experience.
- It Optimizes Operations: Properly designed packaging can reduce packing time, minimize shipping costs, and improve stacking/storage efficiency—delivering tangible ROI beyond just the initial cost of the box.
- It Drives Direct Cost Savings: Strategic design isn't just about looks; it’s about the bottom line. By consulting with an expert design team, you can audit your current specifications to ensure you are utilizing the most efficient materials and dimensions, eliminating unnecessary "air" in your shipments and reducing overall spend.
The process of strategic design demands both technology and expertise. This is where Cumberland Container steps in.
At Cumberland Container, our Design & Innovation team doesn't just sketch ideas; they engineer solutions. Our team works closely with you to ensure your packaging is not only the highest quality but also fully optimized to reduce waste and maximize your cost-efficiency. This level of customization is driven by our state-of-the-art facility and over five decades of specialized experience:
- Dedicated Design Hub: Cumberland Container offers a modern 3,200 sq. ft. design lab that is exclusively focused on structural and graphic packaging development, treating every project as a unique engineering challenge.
- Precision Prototyping and Validation: Design is proven through testing. Cumberland Container utilizes two Kongsberg CAD tables (XL46 & C24), allowing the team to rapidly produce high-precision prototypes and even facilitate quick, quality-controlled short-run production runs directly in the lab.
- Seamless Structural & Graphic Integration: Our integrated Design & Innovation team includes a full-time Graphics Artist and a full-time CAD Designer, both working seamlessly using ArtiosCAD, Illustrator, and Photoshop. This guarantees the structural integrity and stunning graphics are perfectly synchronized, avoiding last-minute production issues.
- Decades of Corrugated Expertise: Backed by over 50 years of experience in corrugated packaging, displays, and custom solutions, Cumberland Container possesses the deep institutional knowledge to design solutions that are manufacturable, efficient, and aligned with industry best practices.
Cumberland Container doesn’t just supply packaging; we design it to solve your business challenges. When you prioritize expert design, you choose efficiency, protection, and a superior brand experience.
Ready to stop compromising? Contact us at 931-839-2227 or visit the Cumberland Container website to begin the design consultation for your next custom solution.
Two Tape Applicators have been mounted to our Bobst Expertfolder Gluer (70x137).
At Cumberland Container, innovation and precision are at the heart of what we do. We’re excited to announce the addition of a new Kongsberg C24 sample table to our design department. This advanced equipment, combined with our existing Kongsberg XL46 table, allows us to deliver faster, more accurate, and higher-quality packaging prototypes than ever before.
Cumberland Container director and CEO Mark Jared was recently featured on AICC’s podcast, 
